Philly Wine Finder has just returned from one of our out-of-state tasting locations where we did some blind tasting of wines purchased through the PLCB system and compared them to wines purchased out of the PLCB system.
Our first blind tasting consisted of three rosé wines:
2009 Château Vignelaure Coteaux d'Aix-en-Provence La Source $13.99 (code 12134 PLCB Store 9113)
2009 Château Revelette Coteaux d'Aix-en-Provence Rosé $15.00 special offering reg. $17 (Moore Brothers)
2008 Macari Rosé (North Fork, Long Island)
The PLCB system couldn't be any more different than boutique wine store Moore Brothers. Moore Brothers boasts of their personal relationships with small-farm artisan winegrowers and their temperature controlled stores and shipping. Special offers via email come complete with lavish descriptions of the wine and the wine grower written by Greg Moore. The special offer for the 2009 Château Revelette was one of the more over-the-top descriptions:
"But this polished-copper-in-candlelight dry rosé, with red currants and wild strawberry in the nose, generous red fruit, and precise, deep minerality on the palate is a perfect wine (by which I mean I find it impossible to imagine a better Provence rosé)."
By contrast, the PLCB 2009 Château Vignelaure Coteaux d'Aix-en-Provence La Source had no description or marketing at all. By chance we happened to stumble upon 5 cases on the floor of Store 9113 in mid July. (Curiously (or not?) they now are sold out completely!)
The third wine, the 2008 Macari Rosé, is from a Long Island winery and made from different grapes than the first two.
Despite Moore Brothers reputation and superlative write up on the Revelette, a consensus of 8 blind tasters found the PLCB La Source to have a much fuller nose of floral aromatics and a more lively fresh taste. The Revelette was judged to have a thin nose and to be rather flat. Care was taken so that the wines were at the same temperature. The final proof was in how much of each wine was left at the end of the tasting. Even the Macari from Long Island beat out the Revelette!
We're sorry Moore Brothers, we still love you!